Brighter, Crisper and more efficient than current LCD screens, OLED displays are only 3mm deep.

Cheaper to run

OLED screens are more energy efficient than LCD panels as they do not need a backlight to boost brightness. But it is difficult and expensive to make large screens using the technology. Sony’s first OLED TV costs £850 and has an 11in display. But as usual these prices are likely to drop quickly.

11″ 1,024 x 600 OLED next to 27″ 1920 x 1080 OLED, with screen depths no more than 5mm

Brighter, Better Contrast Ratios

OLED screens are brighter than LCD panels and also have better contrast ratio - resulting in sharper pictures. The diodes emit a brilliant white light when attached to an electricity supply and are also being developed for use as replacements to traditional light bulbs.

Sony president Ryoji Chubachi at a news conference at its Tokyo headquarters said:

I don’t think OLED TVs will replace LCD TVs overnight. But I do believe this is a type of technology with very high potential, something that will come after LCD TVs,” said Sony executive deputy president Katsumi Ihara.

The new TV goes on sale in Japan on 10th December. There are no plans for a global launch as yet.

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