Microsoft trying to upset Google Yahoo deal

Posted: September, 18 2008

Google and Yahoo are about to join forces in a unusual advertising search deal; Microsoft duly worried, have been trying to disrupt the union of the two Search Engine giants - it’s not the first time Microsoft have used these techniques, according to CEO Eric Schmidt,

Microsoft also attempted to derail the nascent agreement. The company anticipated serious dissent over Google’s increased ad market power and its impact on competition (Oh how the tables turn!) Schmidt explained that “Microsoft [was] busy helping everyone get upset about these things”as their grip continues to slip on Search dominance.

However, the partnership has been criticised by several notable entities, including the World Association of Newspapers and the Association of National Advertisers.

The European Union has also begun a preliminary investigation into the potential effects of the agreement on competition within the European Economic Area (EEA).