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Heath Ledger’s death triggers net spike

Heath Ledger’s shock death caused one of the biggest internet spikes since the death of Steve Irwin in 2006, with news sites and search engines experiencing huge amounts of traffic.

Yahoo reported that four of the fastest moving search terms on its Buzz index were Ledger related, with searches on the quickest mover, “Heath Ledger”, sky-rocketing a staggering 110,285 per cent.

A solid 62 per cent of those searches came from women, and the biggest search traffic came from New York, Arizona, and California,

Yahoo said.

The Google “Hot Trends” listing of the 100 fastest rising search terms for January 22 contains 25 relating to Ledger, including seven in the top 10.

Popular searches included Ledger’s movies (including Brokeback Mountain and A Knights Tale ; the names of his daughter and former partner (Matilda and Michelle Williams, and his New York city address (421 Broome Street).

Among the searches were many misspellings including Keith Ledger, Keith Fletcher, Heath Leader, Keith Legend and Heath Fletcher.

A number of internet fansites devoted to Ledger melted down not long after word of his death hit the news, but legions of Ledger fans still paid their respects via groups and profiles on Facebook and MySpace.

Yahoo Buzz: top moving search terms

1. Heath Ledger
2. Healthiest Diet
3. Meg Whitman
4. Hal Holbrook
5. Rotten Neighbor Website
6. Top 10 Worst Movies Of 2007
7. Michelle Williams
8. 10 Things I Hate About You
9. Cate Blanchett
10. A Knights Tale
(As of Wednesday, January 23, 2007)

Google Trends: Fastest-rising search term

1. Heath Ledger
2. Keith Ledger
3. Michelle Williams
4. Heath Ledger found dead
5. Rotten Neighbor
6. Kate Voegele
7. Brokeback Mountain
8. Oscar Nominations
9. Matilda Ledger
10. Michelle Williams Heath Ledger

RIP Heath Ledger Jan 2008

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